The Origin Of The In-Crowd: A Tour Of London’s Soho Houses
The infamous members-only Soho House experience relies on a few things for it to exist. The first one being we spend so much time and energy thinking about how to get in, the second being, who do we know that can get us in?
After the first Soho House was established in London in 1995, founder Nick Jones took that one posh house in Soho and expanded it into a Soho Global Empire. From then on, young creatives with money to spend, have benefited from the last two decades dining exquisitely at in-house restaurants or networking by the rooftop pools with A-listers, artists, and directors from across the globe. But let’s take you back to the city where it all began - London. Consider this a prerequisite for your membership.
180 HOUSE
Spend the afternoon at the rooftop pool with 270 degree views of Thames and Central London. Then, dance the night away in 1970’s inspired two-story club. The new house studio is now open for members to create content, audio and visuals in a flash.
WHITE CITY HOUSE
Taking cues from the 60’s and classic Brit sitcom shows, White City is like stepping inside a series of groovy memories. Cozy up in velvet and cashmere in one of the three screening rooms, or attend an event on the eighth floor at the Welcome Bar and Lounge.
40 GREEK STREET
The OG that started it all. Get acquainted with almost 30 years of history in this settled townhouse featuring a morning lounge room, drawing rooms for cozy conversation, and a circle bar spotlighting 40x40 works of art by creatives under the age of 40. As a good way to remember the address.
SHOREDITCH HOUSE
A once warehouse recast into posh all season heated rooftop pool with attached square bar and sitting rooms designed to keep the hints of his original industrialism in mind. A few blocks away, take a peek inside Soho Works screening room at Redchurch Street.
76 DEAN STREET
Set inside one of the city’s oldest townhomes, sit by the toasty fireplace in any of the four lounges or enjoy live music in the Library Bar as a preprandial drink to the cinema room. The club bar offers all day dining and cocktails enjoyed best looking at the view from its terrace.
ELECTRIC HOUSE
Nestled next to one of London’s oldest cinemas among the pastel colored homes of Notting Hill, Electric House comes alive in every nook of its space. Enjoy live music in the Library Room featuring an expansive collection of vintage vinyl or get snug in the velvet Snug Room while gazing at the contemporary artwork of Tracey Emin.
LITTLE HOUSE MAYFAIR
It may be the smallest of all the London Houses but with that comes big personality. The interior cooly calls in notes of vintage glamour with fireside sofas and jazz music drifting from one room to another. Members can enjoy all day dining at the Salon Bar while admiring contemporary artwork by Jenny Holzer and Taryn Simon.