Wanderlust In Translation: Prior Reimagines How We Travel And Where To Next

Gone are the days of vacation recommendations by well-meaning friends and in-the-know relatives, and let’s stop making getaway plans just for the gram too. It’s time for more: Meet Prior. For the traveler who seeks depth, Prior is a members only club for adventurous spirits longing to stock up on core memory experiences rather than a champagne and caviar rendezvous where the camera eats first.

Anyone with a major travel bug, loads of cultural interest and the ability to pay a $2,500 annual membership fee can join Prior’s members only club. The memberships grants you unlimited access to superb travel-planning services for unique, bespoke trips designed and tailor made to the individual. Unlike other high-end travel agencies, the experts at Prior range from a variety of industries—including culinary, fashion and art just to name a few. Their expertise is a pivotal hand in opening doors to an otherwise untapped range of experiences while providing a well educated point of view to curious travelers. Besides receiving unlimited access to custom itineraries anywhere in the world, travelers will also get 24/7 support while on their trip. Members are free to reap the club benefits that include; events, talks, and book signings. The nomadic clubhouse experience is another truly unique perk where Prior members will meet at a remarkable property and enjoy the best that region has to offer, back to the house for the entire weekend.

The main goal for founder, David Prior of PRIOR is to redefine what luxury travel exactly means. That includes vacation experiences that perhaps seem a bit unrecognizable to the seasoned five-star traveler. While a trip with Prior might not include chocolate covered strawberries and champagne by the jacuzzi overlooking turquoise seas—instead it might be a day's experience of living like a monk in East Asia. Which of those two experiences feels more valuable and memorable? That’s the point that Prior makes.