ScarJo Just Launched Her Own Beauty Brand… Let’s Read That Again

YEAH, YEAH, YEAH…

another celebrity beauty brand launch. You’ve seen it all before, you might be saying to yourself as you dab Victoria Beckham perfume behind your ears and twirl your Lolavie saturated hair locks around your finger. So what separates Scarlett Johansson’s The Outset apart from the rest of the red carpet product line darlings? The answer is as transparent as the ingredient list.

PHOTOS COURTESY THE OUTSET

What began first as an education into beauty 101, followed by a deep dive and purge into her own bathroom cabinet—Scarlett Johansson’s skin history feels like a page ripped out of Star magazine—you know, the part that’s labeled “celebrities… they’re just like us!” In this case, our beloved ScarJo is a self-proclaimed longtime sufferer of adult acne and skin sensitivity on an endless search for solutions and fixes. The problem revealed itself as she scoured her own products and realized just how toxic most of her serums, cleansers and elixirs actually were, and so she set forth to create her own brand with co-founder Kate Foster. What sets The Outset apart is the ingredients. Only the purest and simplistic ingredients are used so that they feel tailored to every face.

The Outset is a refreshing way to restart your skin. It’s hitting the rewind button and quite literally “starting over”.  Nearly 3,000 ingredients of concern were eliminated during the formulation process so that even the most sensitive of skin types can breathe a sigh of relief. The Daily Essential Regime Bundle offers a clean three step trifecta oozing with ingredients that will have your pores rejoicing. The innovative hero is definitely the Hyaluroset™ Complex. A signature botanical alternative to hyaluronic acid that immediately adds lasting moisture and plump to the skin.

“I WANTED TO CREATE AND REPRESENT A BRAND THAT FELT TRUE TO ME, SOMETHING REAL AND INTIMATE THAT OTHERS COULD SEE THEMSELVES IN, TOO.” - SCARLETT JOHANSSON