Real Is Way Overrated. We Prefer Digital Manipulation Courtesy Santi Zoraidez
Images courtesy Santi Zoraidez
Head scratching and multiple double takes are common side affects upon viewing the works of digital designer and art director, Santi Zoraidez. Based in Barcelona, Santi blurs the lines between reality and digital art, always experimenting with light, space, and color. We can’t stop analyzing the surreal works by this creative.
Santi shared with Klarna the ins and outs of his creative process. Here are a few of our favorite excerpts from the interview.
“I USE A LOT OF ABSTRACT FORMS…
but always combined them with real materiality or real lighting. I like the idea of thinking about how these would be in my hand. How big, how soft, how heavy.”
“I have always been drawn by design and art because I enjoy the idea of creating new spaces and contexts. Since I was young, it was like creating a new world with each project. New places where I immerse and stay for a while.”
